Preparing Your Company for 2011

As the end of the year approaches, we need to look forward to what 2011 will have in store for our organizations.  In order to strive for the growth we hope to achieve in our businesses it is crucial that we prepare goals and objectives for the coming year.

I encourage each of you to take a moment and prepare quarterly goals and objectives for your business to reach in 2011.  Of course, this will be a continuous work in progress, but it will assist you in staying on track in order to achieve the end result you hope to obtain for your business.

These goals may include revenue goals and the marketing required to achieve them.  Perhaps you would like to grow your business by 5% and in order to do so you know you must advertise more.  Or maybe your business wishes to relocate in order to provide better visibility.  Whatever it is that 2011 looks like for your business it is important that you prepare and plan. 

Ask yourself, “What do I want my business to look like in 1 year?”  Then ask, “How do I get there?”  It’s up to you to create the map.  Creating, navigating, and continuously revising that map is a powerful learning experience.  Without the necessary preparation and planning, your goals may not be achieved or may be much slower in coming to fruition.

Here are some websites that may assist you in preparing your marketing plan.

www.marketingplanpro.com

www.sba.gov

www.marketing-plan-success.com

“Plans are nothing;  planning is everything.”

-Dwight D. Eisenhower